Who Needs IT?
I’ve
got a lower budget… why should I spend it on a ego-trip for the company?
We
provide a product in a specialized market… It’s all sewn up!
Who needs
to do Marketing?
Video
is old technology. Besides, we don’t do Trade-Shows. . . We’re
doing it on the Web!
Who
needs Kingsway? I know someone who does websites, and my partner does video.
Kingsway’s
Business Video means Business. Kingsway works
with you on the strategy, and how this component will further your
bottom-line efforts. Next, we perform all the Technical Research necessary,
and invent an exciting Concept to engage your audience, and Deliver Results.
The success of this tool will make you, and your company look great… but
that’s not egotism, that’s just good business.
Are
you confident that it will stay that way? Are there opportunities in other
Markets? Does any company exist to maintain, but never expand it’s
revenue streams?
Its
not just for Trade-Shows anymore! Well “Video” of course, is
an amorphous term, as we now distribute KINGSWAY.DYNAMIC.MEDIA on CD-ROM,
CardDisc, DVD, WEB VIDEO & FLASH, and yes, good old-fashioned VHS tapes.
You don’t want to pass up those ninety percent of Businesses and Homes
with a VCR! Now we move into Digital Broadcast, “Web-Everywhere” connectivity,
and even High-Definition Video. Why is this happening? People
respond to an engaging story told in Sound and Vision.
Well,
more power to you if its working! Computers and DV cameras have put the “Power
in the hands of the People”. Unfortunately, some people shouldn't
touch. Creativity is the Key, not easy access to equipment. A sub-par program
can do more harm than good to your company‘s image. Worse yet, it
may not generate the return you expect. We know many firms who had poorly
realized or very expensive productions that lacked results. KINGSWAY.DYNAMIC.MEDIA
will Excite, will Educate, will Convince,
will Deliver. What you need is a targeted message,
creatively told, that drives the information home. Don’t Forget!
You want to be Remembered. . . but for the right reasons!
KINGSWAY.DYNAMIC.MEDIA forges a new marketing direction for EDC
Biosystems. Their
technologies are critical to DNA research and drug discovery. Software and
Microscope imagery were encoded and merged with Video shot at EDC. Sophisticated
3D animation by Kingsway clarified their liquid transfer system.
Kingsway targeted the complex message with excitement to both Investors and the
Engineering Teams. Kingsway’s “Solutions
At
The Speed Of Life” is
now the trademarked byline for the company!
SEE AN EXCERPT FROM THIS PROGRAM
Identix harnessed the power of KINGSWAY.DYNAMIC.MEDIA to build further
value into their Biometrics solution for criminal history checks of new hires.
“Do You Know Who Your Employees Really
Are?” was
filmed
at Identix, and other
Bay Area locations. Dramatic scenes demonstrated
the dangers companies face by not completing employee background checks. Lush
Graphics, driving Music, subtle Sound Effects,
and authoritative Narration
complete the picture.
This program creates advantage for Identix
so they are
heard above the noise of their competitors, and deliver results.
SEE AN EXCERPT FROM THIS PROGRAM
"I
was extremely impressed with Kingsway's ability
to comprehend our Industry,
our Technology, and
our Focus with little or no prior understanding.
This
attribute
allowed the finished product to fully explain EDC Biosystems' marketing
message
without overwhelming the viewers. The video is both enjoyable to
view, and gets our message across within one viewing"
--Ron Jones, Marketing Director, EDC Biosystems
"With only a moderate amount of interviewing
and concept discussion,
Kingsway was able to synthesize our messages into a workable draft script.
It was a pleasure having the Kingsway organization on our team and I am
writing this letter to recommend them to other organizations who wish to
effectively communicate complex messages about a product or company."
--William P. Ledeen, Director of Product Management, Identix
Who
Needs IT?
